As a strategic communication and design consultancy, our goal was to reposition SodaStream in the home-products industry by creating a new and iconic design for the SodaStream drink maker, as well as promote the brand’s aspiration to become an innovative and design-led consumer brand.

To do this, we initiated and developed a strategic collaboration with Yves Behar of the San Francisco-based Fuse project, who redesigned SodaStream’s entire line of soda makers. SodaStream Source, the original Behar design, was granted multiple awards and placed SodaStream in Fast Company’s most innovative companies list in 2013.The SodaStream international communications campaign targets multidisciplinary media outlets and international events from innovation and design, to lifestyle and business press.