L28 Culinary Platform L28 is not only a restaurant, but an innovative culinary platform that seeks to explore and define Israeli cuisine through the introduction of the first ever chef accelerator concept founded by Start-Up Nation Central. L28 enlists a new rising chef to take over the kitchen every 6 months and refine their interpretation of Israeli cuisine. JPO executed a targeted campaign resulting in exceptional coverage across top-tier publications worldwide alongside a culinary blog examining the stories behind the ingredients and dishes that make Israeli cuisine what it is today.